Two Spanish companies will compete in the NTT DATA start-up final in Tokyo

Two Spanish companies will compete in the NTT DATA start-up final in Tokyo

everis has held two of the last semi-final rounds of the fifth  Open Innovation Business Contest in its Madrid and Barcelona offices. This start-up competition, organized by its parent company, NTT DATA, is designed to attract ideas that promote business collaboration. After the presentation sessions, Emotion Research Lab and The Social Coin were selected as the two companies that will participate in the finals to be held next March in Tokyo.

Emotion Research Lab, which pitched its proposal in Madrid, specializes in facial recognition of consumers’ emotions in order to improve sales products and services. The Social Coin, in turn, showcased its proposal in Barcelona, explaining to the jury its product Citybeats, a platform based on Artificial Intelligence that identifies problems which citizens and governments can resolve by their actions with the aim of promoting local economies.

The jury was headed by Kotaro Zamma, director of NTT Data’s Open Innovation and Strategies for Business Incubation, Kaz Okada, NTT Data expert on Open Innovation and Strategies for Business Incubation, and Ángel Gutiérrez, an everis partner. The jury also included representatives of the private sector such as Josep M. Piqué, President of IASP, and Xavier Marin, from Banco Sabadell Innovation management, in Barcelona, ​​Joan Cuscó, Innovation director at Mapfre, and José Javier Molina Pérez, head of the Innovation Process in the Systems division of Iberdrola Group in Madrid.

International competition at the final

Spanish start-ups will compete in the Open Innovation Business Contest final with other semi-finalists from Tokyo, Tel Aviv, San Francisco, London, Toronto, Singapore and Beijing. NTT DATA will cover all transport and accommodation costs for two people representing each semi-finalist.

The winning start-up will earn the opportunity to receive three months of assessment worth $30,000 to support the development of the business in question.

Kotaro Zamma, director of Open Innovation and Strategies for Business Incubation at NTT Data notes, “With this initiative we have enjoyed many quality proposals from start-ups, with which we have exchanged interesting views within the business ecosystem in Madrid and Barcelona. The structure of the Open Innovation Contest,” he adds, “also favours a workflow where start-ups, our customers and NTT Data can work together to develop innovative solutions unimagined until now. And besides, in collaboration with everis we will analyse potential avenues of collaboration with the winning start-ups. We are delighted to welcome the winning projects in Tokyo to witness the inspiring proposals at the final”.