Process, technology and culture – for successful differentiation
Pharmaceutical companies are increasingly investing in digital technologies with the aim to better serve patients and their needs.
The importance of adding value through fostering new relationships and maximising communication channels has resulted in new strategies.
Marketing activities are less effective because of various factors: saturation of messages to healthcare professionals, their reduced ability to issue prescriptions which in turn is a result of pressure from governments to reduce the cost, and the ongoing development of digital technologies giving both patients and health professionals access to scientific information.
At everis, we understand that the transformation of this sector is ongoing and that new skills are needed to effectively adapt. We look at the three pillars – processes, technology and culture – and help our customers successfully differentiate from their competition.
Digital disruption for a digital patient
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David is an Industrial Engineer with a General Management degree by IESE Business School. With 15+ years consulting experience, David is a highly-experience executive with proven success in translating business strategy and processes into IT solutions, leveraging both innovation and high performance delivery teams.
Partner in charge of European industry, he holds an undergraduate degree in business administration and MBA from ESADE. He has 19 years of consulting experience working on transformation projects in Europe and Latin America. He also has extensive experience in a variety of sectors including consumer goods, manufacturing, infrastructure, tourism and entertainment.