consumer goods

Inspiring a customer focused consumer
goods sector

The 21st century is a revolutionary era. It is no longer sufficient to just know the consumer and their needs, rather consumer expectations must now be anticipated.

Today’s consumers are informed and connected, more agnostic.
They seek value and innovation, and are less loyal to brands making them more difficult to retain. They take their time to make purchase decisions. Today’s consumers place more importance on social causes, and value brands that behave responsibly.

Manufacturers and distributors need to respond to these changes in the industry. They need to adapt to the digital revolution and redefine their value proposition to be competitive in the long term.

At everis, we offer a unique blend of services, proven industry expertise, and advanced technological solutions to help companies take advantage of these changes.


  • Sales Planning
  • Sales Performance Management
  • Trade Promotion Management & Optimisation
  • Retail Execution & Monitoring
  • Sales Force Automation
  • Marketing Mix Modelling
  • Agile Manufacturing (MES)
  • Integrated Business Planning
  • Commodity Management
  • Sustainable Product Innovation (PLM)
  • Procurement Excellence
  • Operational Excellence
  • IoT
  • Sustainability Measurement & Reporting

Get in touch

David Ubide

David Ubide

Partner and Head of Industry & Retail UK

David is an Industrial Engineer with a General Management degree by IESE Business School. With 15+ years consulting experience, David is a highly-experience executive with proven success in translating business strategy and processes into IT solutions, leveraging both innovation and high performance delivery teams.

Alonso Fernández

Alonso Fernández

Head of Consumer goods Europe

Partner in charge of European industry, he holds an undergraduate degree in business administration and MBA from ESADE. He has 19 years of consulting experience working on transformation projects in Europe and Latin America. He also has extensive experience in a variety of sectors including consumer goods, manufacturing, infrastructure, tourism and entertainment.