Our B-Sight event, was hosted in an exclusive setting at the Gherkin.
This was intentional on our part, as we wanted an intimate dinner. A stunning setting for retailers to discuss and exchange ideas on technology trends within retail.
And what better way to host an event about innovation but to be innovative, so that’s exactly what we did.
It was a magical evening to remember, (that may sound a bit cliché but have you ever seen a Neuralizer on your dinner table before? I didn’t think so).
A totally immersive experience which challenged our guests to seek out the hidden, the secret jewels on the other side.
Our guests were entranced by the secret report, which was only visible with UV torchlight.
They were wowed by our delicious menu, a particular dish, (Trompe l’oeil). Which resembled a savoury offering. It looked like a burger, but upon tasting they discovered it had been a tantalising dessert all along.
The B-Sight record was another delightful surprise, recorded in-house on Vinyl especially for the event. With a voiceover by our very own Stephen, intertwined with a hip hop beat. The entire record was a great hit with all our guests, and was very well received. Other highlights of the evening included a large mosaic with a hidden photo and let’s not forget the Neuralizers.
The whole purpose of the event and the essence of the term ‘B-sight’, was to encourage our guests to look beyond the visible, excite the senses. To see the unseen and the unexpected, another point of view, another angle of the same hypothetical ‘portrait’ so to speak.
We can all agree that this is the key to innovation and stepping into the future. So on that note we must end with a quote;
“Vision is the art of seeing what is invisible to others”. Jonathan Swift (Anglo-Irish essayist, poet and cleric).